Hurricane Helene brought unthinkable destruction to western North Carolinians, ravaging communities that could never have imagined needing such an emergency response plan in place. No stranger to hurricane damage and seasons of rebuilding, Clarke Merrell didn't hesitate at the opportunity to turn Dank Burrito's annual Danksgiving Burrito into an opportunity to give back. By creating this longer form story piece and short-form ads, TRIWORKS helped flip the script on this annual campaign.