A drummer himself, co-founder Mike Ciprari embodies SJC’s tagline, “Built with Passion, Played with Pride.” We loved working together to create bold content and unique experiences for members of the SJC Family. Along with producing content for the SJC Drums social media accounts, we had the privilege of producing this commercial for The Pathfinder Kit's product release. In order to execute all of our ideas within the 24-hour shoot window, we had to do some serious planning - months to be exact. We split the shoot day into three locations – the garage, the creator space, and the concert - to bring every idea we had to life. The most wholesome part of our day was watching our young drummer, Caiden, receive his very own SJC kit and a special video from his idol, Twenty One Pilots drummer Josh Dun. Dun encouraged him to keep chasing his drumming dreams. We want to thank the cast for being such good sports during this long shoot day. We are also so incredibly grateful to SJC Drums for trusting us with turning their vision into reality. Be sure to check out the spot and our team's behind-the-scenes breakdown!