Triworks spent a late night at Social Q in Morehead City to capture the craft, patience, and passion that go into making their authentic Texas-style BBQ. From the moment the first log hit the fire to the final pull of perfectly smoked meat, we documented every step of the process. The warm glow of the smokers, the hiss of rendered fat, and the slow, steady rhythm of tending the fire told a story of true pitmaster dedication. Social Q’s commitment to quality is as real as the wood they use in their smokers. There are no shortcuts here—just hours of low-and-slow cooking that infuses every bite with deep, smoky flavor. Our video showcased not only the food, but the people behind it, who take pride in keeping the tradition of Texas BBQ alive on the Carolina coast. The final piece gave viewers a behind-the-scenes look they rarely get to see, connecting them to the heart and soul of the restaurant. It’s more than BBQ—it’s a craft, a culture, and a community gathering spot where great food and good company come together.