Triworks partnered with Lucas Research to create a fun, attention-grabbing campaign designed to drive awareness and encourage enrollment in a clinical trial for a flu vaccine. Rather than taking the typical clinical research approach, we leaned into humor to make the message more relatable, memorable, and engaging. From concept and creative direction to production and final edit, the goal was simple: create an ad that entertained people while clearly communicating the opportunity to participate in local clinical research. The result was a lighthearted campaign that helped Lucas Research stand out and turn a traditionally serious message into content people would actually stop and watch.