When CEO David Feree pitched the idea of working with former East Carolina University quarterback Mason Garcia on this sponsored campaign, we jumped at the opportunity. Partnering with Team Boneyard, the entity responsible for ECU’s NIL deals, Mason took us to the Dowdy-Ficklen field and locker room, where we captured what it means to be GAMEDAY READY with Anson Belt. This campaign ran in the stadium and on TV during ECU football games during the 2023-24 season. The team leveled this project up from storyboard to execution through insane lighting, audio and animations.