Behind the Lens at Run Travis Run: Palm Desert, CA We just got back from Palm Desert, California, where our Triworks team had the chance to do what we love most—capture stories that matter. This stop of Run Travis Run was all about Loyal to the Craft, and we were there to film every moment, manage their social media, and help spread the word about their mission to inspire the next generation of musicians. A Day of Music, Movement, and Meaning From the moment the sun came up over the desert, the energy was incredible. Runners were getting ready, the stage crew was tuning guitars, and you could feel that something special was about to happen. We had cameras everywhere—on the ground, in the crowd, backstage—documenting everything from the pre-race buzz to the final cheers. Our goal was to capture not just the event itself, but the feeling of it. The sound of live music blending with the noise of the crowd, the excitement in people’s faces, and that sense of community that Loyal to the Craft brings to every Run Travis Run event. Running the Socials in Real Time Along with filming, we managed Loyal to the Craft’s social media coverage throughout the day. Our team was posting stories, clips, and live updates as everything unfolded, helping fans around the world feel like they were part of it. Between filming and posting, we were right in the middle of it all—sharing the heart of the event as it happened. Why It Matters to Us These are the projects that remind us why we do what we do. It’s not just about creating beautiful visuals—it’s about connecting people to something real. Working alongside the Loyal to the Craft team, seeing their passion up close, and helping tell their story is something we’re proud to be part of. Palm Desert was an incredible stop, and we can’t wait to share the footage. Until then, we’ll keep doing what we love—capturing moments, telling stories, and staying loyal to the craft.