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Digital Advertising, where should you start?

There are several affordable ways to start digital advertising, some of which include:

  1. Social media advertising: Platforms like Facebook, Instagram, and Twitter offer affordable advertising options that allow businesses to target specific audiences based on demographics, interests, and behaviors. These platforms also offer a wide range of ad formats, such as image and video ads, which can help to increase engagement and conversions.

  2. Search engine advertising: Platforms like Google Ads and Bing Ads allow businesses to create pay-per-click (PPC) campaigns that target specific keywords and appear in search results. These platforms also offer a range of targeting options and ad formats, which can help to increase visibility and conversions.

  3. Influencer marketing: Partnering with influencers on social media can be a cost-effective way to reach a specific target audience. Influencers can help to promote your brand and increase visibility in front of their followers.

  4. Content marketing: Creating and publishing valuable content that is optimized for search engines can help to increase visibility and attract organic traffic to your website.

  5. Email marketing: Email marketing is a cost-effective way to reach and engage with potential customers, it allows businesses to send personalized messages, promotions and other information directly to their audience.

Ultimately, the best way to choose an affordable digital advertising strategy would depend on your business's goals, target audience and budget, it's essential to understand your target audience, where they spend their time online and what kind of message is most likely to resonate with them, then you can make a more informed decision on where to invest your digital advertising budget.

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